What data do you need to make your argument, launch your campaign, or change a product? Extraneous, "good to know" questions bog down surveys and deaden their focus. Make the Survey as Short as Possible.įocus on what's really important. If you're collecting a ton of data that you want to break out and analyze, you should create your survey using Microsoft Excel so you can download the results as a spreadsheet. If you want to email your customers a survey, you might want to make your survey using Google Forms.Īdditionally, think about how you want to use the data. If you're trying to survey your Facebook fans, your survey should probably live on Facebook.
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